CRM

Effective CRM

Well executed Customer Relationship Management (CRM) initiatives can fundamentally change the way businesses operate. CRM tools can bring sales, service, marketing and executive teams into alignment and maximize their effectiveness. These are the kind of technology initiatives that make market leaders. Businesses who make the best use of customer service information accelerate their growth and success, and leave behind their competition. Poorly executed CRM integration initiatives, on the other hand, can lead to distraction, low morale, and lost productivity. It is this potential of CRM to either deliver incredible value, or little value at all, that drives wise business leaders to seek knowledgeable, experienced advisors to ensure CRM integration success. These days CRM systems are also platforms that can be leveraged to support non-traditional customer facing business processes (often referred to as "xRM" such as facilities management, employee management, etc.)

Madrona Delivers CRM Results

Madrona Solutions Group brings together professionals with deep experience helping businesses get real results with CRM systems. Our focus is on our client's goals: whether centralizing customer information, streamlining customer service, improving sales forecasting, managing sales performance, or monitoring marketing effectiveness. Equally important to achieving immediate goals is laying the technology foundation to support future strategic initiatives, including customer loyalty and satisfaction tracking, business intelligence reporting, or process automation. Successful CRM programs are grown one project at a time, as clients build on prior work to get more value from their CRM platform in more areas of their businesses. We're committed to helping our clients plan their own CRM roadmap, and to ensuring that they find real results at each step along the way.

We have experience with a variety of CRM systems and believe that the value that a system provides is often largely dictated by its implementation and rollout strategy.  We are currently offering consulting services on both the Microsoft Dynamics CRM and Salesforce.com platforms. 

Madrona's CRM offerings include:

  • Full-cycle implementation of CRM using either the Microsoft Dynamics CRM or Salesforce.com platforms
  • CRM system audits, project planning, software selection, and project management
  • CRM enhancement services: CRM system integration, data migration, training, custom development, reporting and business intelligence solutions
  • Quick-Start Offerings for organizations looking to get up and running with hosted Dynamics CRM from Microsoft:  Dynamics CRM Quick Start Offerings

To reach a professional in the CRM practice at Madrona, please contact us or call our office at 206.686.8701