EFFECTIVE CRM

Well executed Customer Relationship Management (CRM) initiatives can fundamentally change the way businesses operate. CRM tools can bring sales, service, marketing and executive teams into alignment and maximize their effectiveness. These are the kind of technology initiatives that make market leaders. Businesses who make the best use of customer information accelerate their growth and success, and leave behind their competition. Poorly executed CRM initiatives, on the other hand, can lead to distraction, low morale, and lost productivity. It is this potential of CRM to either deliver incredible value, or little value at all, that drives wise business leaders to seek knowledgeable, experienced advisors to ensure CRM success.

MADRONA DELIVERS RESULTS

Madrona Solutions Group brings together professionals with deep experience helping businesses get real results with CRM. Our focus is on our client's goals: whether centralizing customer information, improving sales pipeline visibility, or monitoring marketing effectiveness. Equally important to achieving immediate goals is laying the technology foundation to support future strategic initiatives, including customer loyalty and satisfaction tracking, business intelligence, or process automation. Successful CRM is grown one project at a time, as clients build on prior work to get more value from their CRM platform in more areas of their businesses. We're committed to helping our clients plan their own CRM roadmap, and to ensuring that they find real results at each step along the way.

We are 100% dedicated to the Microsoft CRM product, and have built our practice around it. Our Practice Manager for CRM is a former Microsoft CRM team member, and our professionals were involved in many of the first Microsoft CRM deployment projects inside of Microsoft. We believe Microsoft CRM 4.0 is the premium platform available for businesses looking to establish their CRM foundation.

Madrona's CRM offerings include:

• Full-cycle implementation of Microsoft CRM 4.0
• CRM system audits, project planning, and project management
• Microsoft CRM enhancement services: system integration, data migration, training, custom development, reporting and business intelligence

To reach a professional in the CRM practice at Madrona, please email: info@madronasg.com or call our office at 206.686.8701