PAC Worldwide Selects Madrona Solutions Group to Implement Microsoft Dynamics CRM
PAC Worldwide, of Redmond, Washington, is the global leader in the manufacturing and distribution of protective packaging. After a lengthy evaluation, PAC has engaged Madrona Solutions Group’s CRM practice to help design and implement a new platform for their sales, marketing, and customer service groups using Microsoft Dynamics CRM Online. Key benefits of Dynamics CRM for PAC include deep Microsoft Outlook integration, customization flexibility, and the ability to access CRM from anywhere via a mobile device. According to Tim Magee, Special Projects Manager for PAC, “We’re confident that Dynamics CRM Online is the right platform to support PAC’s growth, and that Madrona Solutions is the right team to help us launch our CRM initiative. Our new CRM platform will make our people more productive and effective, and help them continue to deliver outstanding service to our customers.”