Delivering results and making clients successful is what the consulting business is all about. Our team is focused on value for our clients, and proud of the successes that we have been a part of.
Here are a few examples of how we have helped our clients reach their goals:
EXPEDIA ROLLS OUT SALESFORCE TO MANAGE ADVERTISING WORKFLOW
The Expedia Media Solutions team needed a common repository to manage and track information about customers as it flowed from marketing to sales, to operations, and billing.
Media Solutions selected Salesforce.com as the best platform to manage the data capture, workflow, and collaboration on all key business data.
Madrona Solutions was engaged to architect the Salesforce solution and to work hand in hand with the Expedia team for the implementation.
Solution: Customer Relationship Management
Seattle Architecture Firm Builds A New Business Development Platform With Microsoft Dynamics CRM
A leading global architecture, planning, and design firm recognized the need to better manage their client development activity across the organization, and turned to Madrona Solutions Group and Microsoft Dynamics CRM for the solution. A critical selection criteria was the ability to support their sophisticated client development and account planning processes, which include a careful analysis of client stakeholders, and planning of account-specific client development activities across a multi-person client team.
Solution: Customer Relationship Management
Madrona Solutions Helps Microsoft Launch New Sales Portal
The Microsoft Local Engagement Team (LET) identified the strategic need for a “LET Desk” offering an Assembly Line style service, with low human interaction based on a scalable streamlined process. Their solution was an external facing web portal where Partners could request to be contacted for general questions or register Events for resources. This web request along with data dynamically pulled from a Partner database would load into Dynamic CRM kicking off a scalable chain of events.
Quickly the scope and complexity of the project grew, so LET reached out to Madrona Solutions to provide project management assistance.
Solution: Project Management
Madrona Solutions Helps Software Company Reduce Manual Data Reconciliation by 50%
Madrona Solutions Group was engaged by the worldwide marketing team responsible for releasing next generation mobile devices at a global software manufacturer. This business unit is responsible for the annual planning, tracking, and allocation and spend of millions of marketing dollars with global partners.
Historically, individual spreadsheets were utilized in all geographies to collect data associated with this yearly marketing spend. Spreadsheets required monthly updates and were sent via email to a central person for manual consolidation and reporting.
This approach was prone to delay, vulnerable to error, difficult to consolidate data, and ultimately unproductive for all users. A custom application was identified to replace the spreadsheet solution - centralizing and consolidating the data collection effort- and Madrona Solutions resources were engaged to manage the overall design, build, and rollout of the tool.
Solution: Project Management
Expedia Rolls Out BI Solution to Track Advertising Performance
The Expedia Media Solutions team's sales performance data was not easily accessible by the sales team or the upper level management.
After completing a thorough requirements gathering project geared towards finding the right tools that would harness the data and relay it in a simple, straight forward manner, Expedia began evaluating the Microsoft SQL Server Analysis Services tools. Expedia decided to implement these tools with the help of Madrona Solutions Group.
Solution: Business Intelligence
Network Computing Architects and Madrona Solutions Deploy a New Customer Infrastructure
Network Computing Architects (NCA) is laying the business systems foundation needed to support its ambitious growth plans, with a Microsoft Dynamics-based solution designed and implemented by Madrona Solutions Group and The Resource Group.
Solution: Customer Relationship Management



