Madrona Solutions Helps Software Company Reduce Manual Data Reconciliation by 50%

Overview

Madrona Solutions Group was engaged by the worldwide marketing team responsible for releasing next generation mobile devices at a global software manufacturer.  This business unit is responsible for the annual planning, tracking, and allocation and spend of millions of marketing dollars with global partners.

Historically, individual spreadsheets were utilized in all geographies to collect data associated with this yearly marketing spend.  Spreadsheets required monthly updates and were sent via email to a central person for manual consolidation and reporting. 

This approach was prone to delay, vulnerable to error, difficult to consolidate data, and ultimately unproductive for all users.  A custom application was identified to replace the spreadsheet solution - centralizing and consolidating the data collection effort- and Madrona Solutions resources were engaged to manage the overall design, build, and rollout of the tool. 

Trusted Technical Partner

A Madrona Solutions Group Project Manager worked across a number of client teams to ensure a successful rollout of the custom application. We were able to coordinate a significant number of decision makers involved throughout the process.  Our team effectively translated highly technical project components to business stakeholders-- ultimately building a cohesive understanding of the application and solid relationships across business units. 

Global Experience

The Madrona team worked with global users to understand each region’s unique business needs, reconciling differing perspectives on requirements, and leveling varying investments in the tool.  These efforts of unifying disparate users into a central achievable product vision ensured the successful execution of integrated implementation and deployment plans. 

Madrona Solutions Group Delivers

Using Dynamics CRM and a custom Silverlight user interface, our team transformed and consolidated various silos of data, to one, easily accessible authoritative source.  Today the global group marketing team utilizes this application to easily enter marketing plans, and spend actuals.  Now, able to act with greater agility, data is immediately centralized and available for summary reporting and strategic planning.  Reducing duplicated effort, errors, and simplifying business operations, this compact solution is accessed by partners across the globe.

Solution: Project Management

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